About us

Hi, my name is Noemi and I am the founder of MimiMind. I am a third year psychology student based in London, Uk and am an animal and nature lover.

As my skin is very dry and therefore gets irritated quickly, it wasn’t good news when I started to wash and sanitise them even more because of the virus.

When I read online, that some of the big soap companies take out glycerin (the ingredient that helps locking your skin’s moisture and prevents irritation and drying) and instead put it in lotions, that was the final straw for me and therefore I have decided to make my own handmade sustainable soap.


In our lovely soap everything is natural and nothing is taken out. We have chosen our ingredients carefully, each to help your skin, but at the same time to be cruelty free, vegan and eco friendly!

Let’s have a look why exactly our ingredients are helpful..
  • Babassu oil: anti inflammatory, moisturising, in South America it’s even used for wound healing
  • Shea butter: moisturises without clogging pores, contains vitamin E that is an antioxidant, 
  • Olive oil: anti inflammatory properties, contains oleic acid that is very helpful for dry and aged skin, relieves eczema and psoriasis,
  • Hemp oil: is as well anti inflammatory, anti age, and even treats atopic dermatitis!
  • Argan oil: collagen booster, believed to reduce eye wrinkles and circles, helps with acne and psoriasis
  • Pomegranate oil: is an antioxidant, contains vitamin C, delays signs of aging from overexposure to sun
  • Ylang Ylang: is believed to help with relaxing, alleviating anxiety and even boosting self-esteem when inhaled or applied to skin

Our soap can be used for hand washing, but also for your body and face.

We decided to make our soap hard instead of fluid, to avoid using unnecessary packaging, that would harm our planet. All of our wrapping is biodegradable.

for more about how we make our soap click here